Chef Gert

Love it when a shoot takes off and gets extended. Shot all their food earlier this week and now it's time for the man himself, Chef Gert, a celebrity Chef to be. Simple light set-up with either one or two heads. Last image is shot only with available light from the kitchen pass.

mOre food

Maybe it is because I spend so much time working from a restaurant with an arty purple ceiling that I've connected with others. There is something buzzy about the mOre restaurants, now with six outlets spread around town they are hard to miss.

Shot a line-up of their signature dishes. 'Rustic and Different' representing the way their meals are presented. No fancy-fussy decoration just a full plate of tasty international cuisine.

My love for coffee goes along way. Not in quantity but in quality. I can recall working from South Africa where everycup is a instant Nescafe or remote Gobi Desert where there is no coffee at all. Tough times when you're working long shooting days and could really do with a caffeine kick. I'm curious how much cash I would put down when someone pops his head around the corner selling a real fresh brew... Last shot is taken handheld with a long shutter speed capturing the beans from the roasting machine, if only the awesome smell of a fresh roast could be included.

Project Endurance - Your invite

Many know that I have a weak sport for these mad athletes who are passionate about their adventure racing. I've travelled to all continents last few years, capturing them in action. A summary of the best images together with sound bites, interviews, music and captivating stories are put together in a 52 min movie documentary. Movie is screening at mOre Mirdiff/Festival City next week. Entrance is free, bring you buddies and enjoy a great night out. For more details, check out the flyer.

Land Rover Experience

Bumps in seats, the best way to sell cars. Back in my Land Rover days that is what we used to do. Create awesome experiences for customers, media and sales guys, let them experience the products, WOW them with the capabilities and indulge them with luxury. This formula still works - a few marketing team changes later and a new line-up of products it's time for action. A weekend filled with 4x4 adrenaline.

Personally found it difficult to not get involved in the operation. Can hear myself saying far too many times; how about this...don't forget this...let's quickly do that. Let go! Managed to get one car seriously stuck so that we had to leave it behind for a night rescue....now off camery duty this was my time to excell!!

Loved it.

Cosi in the Middle East

The Cosi brand has arrived in the Middle East, at the office tower opposite the InterContinental hotel to be exact. It's more than fast food & take away, as they say it:

If life is a journey, food is the fuel that lets us keep exploring what’s ahead. Cosi was founded on the idea that good food will make that journey all the more delicious. Our look and feel was first inspired by a small Parisian café - a warm inviting spot where people liked to go for coffee, spend time with the community and of course, enjoy a great sandwich. "Life Should Be Delicious®"

My favourite - their T.B.M sandwich

NOW OUT! Image Box & Story Tales

Our digital-age artwork is owned by hard drive units, online storage, CF cards and back-up DVD's. So many great achievements get lost in the volume of it all...megabites, gigabites and terrabites. How often do we still write a letter, send a 'real' postcard (even this goes faster online) or print your own work?

This thought had been playing with me for a while, 6 months to be exact, lets produce a memorable portfolio book. Today, 4th May it is actually been finalized; 'Image Box & Story Tales' version 1.03 is fresh off the printing press. Early 2010 was the right time to press the pause button, reflect on what had passed the horizon and collect the content to produce this visual art piece. Managed to shoot a few personal projects in between a hectic commercial season to compliment a strong selection of personal favourites.

No stranger to producing coffee table books, already launched five international titles, contributed photography to further four books and I currently have two more books on the design table ready to be printed within the next couple of weeks. Working on IBST felt different, for this book I could write my own brief, be my own creative director, decide on font, color, layout and text. Total freedom...love it! Saying that, no project becomes a success without the input of industry professionals, thanks guys for picking your creative brains and you help in making this book look at it's best.

'Image Box & Story Tales' is the start of an unregulated series and has been printed with the idea to bring in new clients. If you've been through the images on my website and you've like what you've seen, please drop me an email and I'll get your copy across.